Juicy Juice® Teasers™, the latest innovation from the brand that millions of millennial parents grew up with and now serve to their own kids, make their way into the juice aisle this month. Families living in the Southeastern U.S. will be among the first to get to taste Juicy Juice Teasers, a blend of fruit juice and decaffeinated tea.
“The idea behind Juicy Juice Teasers is deliciously simple and at the same time break-through,” said Ilene Bergenfeld of Harvest Hill Beverage Company, maker of Juicy Juice. “By blending juice and tea, we’ve created a lower-sugar, refreshing beverage that tastes delicious,” said Bergenfeld. “Our research found that older kids are looking for more beverage variety, but most options have sugar and/or caffeine. Juicy Juice Teasers is a beverage both moms and kids will reach for in the grocery store aisle and at home.”
A Kids’ Twist on Tea Time
According to the Tea Association, 80 percent of U.S. households have tea in their kitchens, and more than 85 percent of tea consumed in the U.S. is chilled, much of that ready-to-drink tea. But there are few tea beverages created with kids in mind. In fact, sweet tea, popularized by tea-drinkers in the South, is typically high in sugar and caffeinated.
By contrast, Juicy Juice Teasers is made from decaffeinated and caffeine-free teas. Like all Juicy Juice beverages, Juicy Juice Teasers contains no high fructose corn syrup, no cane sugar, and no artificial sweeteners. The sweetness comes straight from the fruit. The result is a refreshing beverage that contains 50 percent less sugar than the leading juice.
Available at Publix, Food Lion and Kroger stores in the Southeast, and select Walmart stores across the U.S., Juicy Juice Teasers comes packed in convenient 10-ounce single-serve six-packs and economical 64-ounce bottles, in kid-approved flavors, including: Peach, Berry, Half & Half, and Apple.
The new Juicy Juice Teasers follows last summer’s successful introduction of Juicy Juice Splashers, a lower-sugar pouch product, which was part of a larger brand reinvigoration by Harvest Hill Beverage Company. Harvest Hill is continuing to invest in Juicy Juice as the go-to better-for-you brand in the juice aisle and will support the introduction of Juicy Juice Teasers with in-store communication, consumer sampling, TV, and digital advertising and promotions.
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